NiaTV “WELCOME” APP SPLASH PAGE
NiaTV APP STORE
NiaTV LOGO
NiaTV REDESIGN
A year after Nia Technique launched its streaming service NiaTV, a redesign of the platform was initiated. This involved a reconfiguring of the NiaTV app, its desktop site, and creating marketing materials in support of communicating the new look and improvements to features.
I developed the sites color scheme, designed logos for various program and workout tiles, explored new concepts in UI/UX design, updated the app logo, adapted existing materials to fit the new layout and created promotional collateral announcing the redesign.
COLOR SCHEME
Bright, bold colors on a black background were chosen for NiaTV’s color palette with white text for contrast. The magenta-pink color was chosen for its properties of harmony and approachability and the Caribbean green color was chosen for its revitalizing and rejuvenating properties.
NiaTV “TRIANGLES” & COLOR GRADIENT
Nia Technique employs triangles, or “triads” as Nia calls them, extensively in its teaching materials so I felt it was only natural to have a triangle graphic play a role in the branding of the service. And since Nia is a movement practice, using a color gradient on top of the triangles would add a colorful, dynamic element to the design.
CUSTOM PROGRAM TILES
Nia Technique offers many programs, from health & wellness based podcasts to in-depth tutorials to healing meditations. With guidance from Nia’s creator, I crafted custom program tiles for the different offerings on NiaTV.